First-party tracking

First-Party Tracking with Pathmetrics

Pathmetrics uses first-party tracking, which means all visitor data is collected directly on your website and stored within your own WordPress environment — not sent to external servers or third-party analytics platforms.

This gives you more control, better privacy compliance, and clearer ownership of your data.

What is first-party tracking?

First-party tracking means:

• The data is collected and stored by your website, not a third party

• The tracking script runs on your own domain

• No data is shared with or processed by external analytics platforms (like Google, Facebook, etc.)

This is different from third-party tracking, where external services collect data across multiple sites, often combining it with user profiles and advertising systems.

Why it matters

Better for privacy and GDPR

Because Pathmetrics only collects data after consent and keeps it all within your WordPress site, it's much easier to stay compliant with GDPR and other privacy regulations.

No personal data is sent out

We don’t use third-party cookies, fingerprinting, or any form of user-level profiling. Visitors are tracked anonymously using a local session ID.

You own the data

All tracking data is stored directly in your WordPress database. You can view it, delete it, or export it anytime. Nothing is sent to our servers or external vendors.

What does Pathmetrics track?

While respecting privacy, Pathmetrics still gives you powerful insights by tracking:

• The channel or source that brought a visitor to your site (e.g. Google Ads, Instagram)

• Which pages they visited, and for how long

• How many days or visits it took them to convert

• The final form submission that completed the journey

All of this is done with first-party tracking that prioritizes privacy and transparency.

No configuration needed

Pathmetrics uses first-party tracking out of the box — there’s nothing you need to set up or configure to make it work this way.

As long as consent is given (via your cookie banner or custom logic), tracking begins — and the data stays on your site.