--- title: "Contact Form 7" description: "See how Pathmetrics adds visitor journey data to your Contact Form 7 email notifications automatically." url: https://help.pathmetrics.io/en/articles/11-contact-form-7 collection: "Form Builders" updated: 2026-02-11 language: en --- # Contact Form 7 See how Pathmetrics adds visitor journey data to your Contact Form 7 email notifications automatically. Pathmetrics integrates seamlessly with Contact Form 7 to track form submissions. We also add a custom mail tag by which you can include various parts of the first or last session or the entire journey all together. When you work with [**Flamingo**](https://nl.wordpress.org/plugins/flamingo/) to store submissions for Contact Form 7 you will also see our captured data next to the entries. ## How it works When a user submits a form built with Contact Form 7, Pathmetrics automatically adds the tracked data from their journey, for each session we capture: - Channel used to visit the website - Pages visited and time spent - Time spent on each page - Time gaps between visits (if applicable) ## Append session(s) data to your email notification

Tag

Description

[_pathmetrics_sessions]

All sessions (formatted)

[_pathmetrics_first_session]

First session details

[_pathmetrics_last_session]

Last session details

[_pathmetrics_ first_session _referrer]

First session referrer label

[_pathmetrics_last_session_referrer]

Last session referrer label

[_pathmetrics_first_session_referrer_is_paid]

Whether first session referrer is paid
(Yes/No)

[_pathmetrics_last_session_referrer_is_paid]

Whether last session referrer is paid
(Yes/No)

[_pathmetrics_first_session_url_parameter:
gclid]

This is an example to get the gclid URL
parameter from the first session.

You can replace the “gclid” with any URL
parameter that you want to extract.

[_pathmetrics_last_session_url_parameter:
utm_source]

Same logic as the one above, but this time
for the last_session.

## Flamingo (Example of the inbound message detail) ![](https://staticfiles.gleap.io/gattachments/Q5e2cFqU3Xo25YeLg1jcyxbJOaLyZsLvHqVoWQgxCu9wf3dcqyrZ56Ly6PLCSyTit0Y4MwbPbR7.png) ## Having an issue? Have a look at our [troubleshooting articles](https://help.pathmetrics.io/en/collections/2-troubleshooting-and-faqs) for most common issues and solutions.