WooCommerce

You’ll see detailed touchpoint data for every order:

• In the overview list of all orders

• Inside each individual order detail page

No extra configuration is needed. Everything works automatically once Pathmetrics is installed, tracking is active, and your license is validated.

Orders overview

When viewing the list of all WooCommerce orders, Pathmetrics adds a new optional column called “Last Touchpoint”. Once enabled, you’ll see the following information for each order:

• Last channel (e.g. Google, Facebook, Direct, Organic Search, …)

• Pages visited during their last session

• Time spent on each page

• Any UTM or relevant URL parameters (e.g., gclid, fbclid, custom campaign tags)

👉 This helps you quickly scan and spot valuable customers. For example, knowing if a buyer came from a paid ad campaign or an organic repeat visit.

Enabling the column

Example of the orders overview

Order detail view

When you open a specific WooCommerce order, Pathmetrics adds a detailed Visitor Journey section showing:

• Channel used to visit the website (per session)

• Pages visited and time spent per session

• Time spent on each page

• Time gaps between visits

It’s presented in a clear, organized format that gives you full context about the customer journey leading to the sale without needing to check external analytics tools.

Example of order detail

Having an issue?

Have a look at our troubleshooting articles for most common issues and solutions.