---
title: "WooCommerce"
description: "Pathmetrics integrates seamlessly with WooCommerce to show you exactly how each customer found and navigated your website before making a purchase."
url: https://help.pathmetrics.io/en/articles/15-woocommerce
collection: "eCommerce"
updated: 2026-02-10
language: en
---

# WooCommerce

Pathmetrics integrates seamlessly with WooCommerce to show you exactly how each customer found and navigated your website before making a purchase.

You’ll see detailed touchpoint data for every order:

-   In the overview list of all orders
    
-   Inside each individual order detail page
    

No extra configuration is needed. Everything works automatically once Pathmetrics is installed, tracking is active, and your license is validated.

## Orders overview

When viewing the list of all WooCommerce orders, Pathmetrics adds a new optional column called **“Last Touchpoint”**. Once enabled, you’ll see the following information for each order:

-   Last channel (e.g. Google, Facebook, Direct, Organic Search, …)
    
-   Pages visited during their last session
    
-   Time spent on each page
    
-   Any UTM or relevant URL parameters (e.g., `gclid`, `fbclid`, custom campaign tags)
    

👉 This helps you quickly scan and spot valuable customers. For example, knowing if a buyer came from a paid ad campaign or an organic repeat visit.

## Enabling the column

![](https://staticfiles.gleap.io/gattachments/yVgDKUN8Kkg3J3uz2bjJpcerYS1KIGYy3MKJ40sk3HHnGPxfOGaZbEUx4k7XDEQW0fgJf3WeU5d.png)

## Example of the orders overview

![](https://staticfiles.gleap.io/gattachments/5KxchKBpu0GPtaCZIhQmunlnY1Ykx6jQvw4L4nwA8GpgUtNayG4PTFBnBhwg5nkPPw4W74dXM4Y.png)

## Order detail view

When you open a specific WooCommerce order, Pathmetrics adds a detailed Visitor Journey section showing:

-   Channel used to visit the website (per session)
    
-   Pages visited and time spent per session
    
-   Time spent on each page
    
-   Time gaps between visits
    

It’s presented in a clear, organized format that gives you full context about the customer journey leading to the sale without needing to check external analytics tools.

## Example of order detail

![](https://staticfiles.gleap.io/gattachments/7rsgYUmqIcZJ13kOi7wzkhczvCl5KwiEr8km3XJbvVf7k9TvHBUebI8R4C0WvMOjMzDx9cbrjYl.png)

## Having an issue?

Have a look at our [**troubleshooting articles**](https://help.pathmetrics.io/en/collections/2-troubleshooting-and-faqs) for most common issues and solutions.