When a visitor submits a form using one of the supported plugins, Pathmetrics records it as a conversion event, linking it to the full path the user took before submitting.
Form Builder | Automatically Detected | Notes |
Gravity Forms |
| Full integration with conversion tracking |
WPForms |
| Works with Pro versions only |
Contact Form 7 |
| Lightweight and widely used |
Jetpack Forms |
| Included in Jetpack plugin suite |
Ninja Forms |
| Popular for customizable layouts |
As long as one of these form plugins is active, Pathmetrics will:
Detect form submissions automatically
Log them as conversions in your dashboard
Link the conversion back to the full user journey, including:
First visit source (e.g., Instagram, Google, Email)
Pages visited and time spent
Time between first visit and form submission
No manual setup is required. As long as:
The form is created with one of the supported builders
The user has accepted analytics cookies (handled by your cookie banner plugin)
…Pathmetrics takes care of the rest.
