When a visitor submits a form using one of the supported plugins, Pathmetrics records it as a conversion event, linking it to the full path the user took before submitting.
Supported form builders
Form Builder | Automatically Detected | Notes |
Gravity Forms | ✅ Yes | Full integration with conversion tracking |
WPForms | ✅ Yes | Works with Pro versions only |
Contact Form 7 | ✅ Yes | Lightweight and widely used |
Jetpack Forms | ✅ Yes | Included in Jetpack plugin suite |
Ninja Forms | ✅ Yes | Popular for customizable layouts |
How it works
As long as one of these form plugins is active, Pathmetrics will:
Detect form submissions automatically
Log them as conversions in your dashboard
Link the conversion back to the full user journey, including:
First visit source (e.g., Instagram, Google, Email)
Pages visited and time spent
Time between first visit and form submission
Do I need to configure anything?
No manual setup is required. As long as:
The form is created with one of the supported builders
The user has accepted analytics cookies (handled by your cookie banner plugin)
…Pathmetrics takes care of the rest.