Most analytics tools stop at pageviews or last-click attribution, leaving you guessing about what actually drove a user to convert. Pathmetrics fills in the full story. It tracks every visit, every channel, and every interaction over time so you can clearly understand how people engage with your site across days or even weeks — not just within a single session.
See every step a visitor takes — from discovering your site through a paid ad or social link to returning days later via organic search or direct visit before finally submitting a form or making a purchase.
Understand which channels (Google, Instagram, YouTube, etc.) and which pages played a role in driving conversions. Pathmetrics removes the guesswork and vendor bias so you can trust your data.
Know exactly how long it takes your users to convert after their first visit. This helps you understand your sales cycle and evaluate the real ROI of your campaigns.
You don’t need to be a data expert to get value from Pathmetrics. It works out of the box with a visual, step-by-step representation of the visitor journey — no custom reports or GA4 setup required.
We integrate seamlessly with the most-used WordPress tools like Gravity Forms, WPForms, and cookie banner solutions like Cookiebot and Complianz. All GDPR compliant, all automatic.
Whether you're running a single landing page or managing 100 client sites, Pathmetrics makes it easy to track what really matters: how users find you, how they move through your site, and what makes them convert.
