If you're seeing form submissions but no visitor journey or conversion path in Pathmetrics, don’t worry, it usually means one small step in the setup was missed. This guide will walk you through the most common causes and how to fix them quickly.
Pathmetrics only starts tracking after a visitor gives consent for analytics cookies, either through:
A supported cookie banner (like Cookiebot, Complianz, etc.)
A custom setup calling window.pathmetrics.enable()
If cookies weren’t accepted, no tracking data is collected.
Open your site in a private or incognito browser
Accept cookies
Browse your site and submit a form
Check if the path shows up in Pathmetrics
Pathmetrics only tracks conversions through our supported form plugins. If you're using a different plugin or a custom form, the submission won't be detected as a conversion (yet).
If a visitor lands on your site and submits a form without navigating other pages or coming from a trackable source, the plugin might not have enough session data to show a meaningful path.
Try testing it by:
Visiting your site from a specific channel (e.g. a Google ad or Instagram link)
Clicking through 1–2 pages
Then submitting a form
Sometimes data takes a few seconds to process and display, especially right after installing or activating the plugin.
Wait 1–2 minutes and refresh the Pathmetrics dashboard
Check if the new conversion now appears
Make sure:
The plugin is installed and active
Your license key has been entered and activated
No errors are showing under Pathmetrics → Settings
Aggressive caching plugins or CDNs might block the tracking script or prevent data from being saved.
To troubleshoot:
Temporarily disable caching plugins and retest
Make sure the pathmetrics.js script is loading in your site’s frontend (your developer can check browser dev tools)
